Clearwater, FL (January 11, 2008) – AAMP of America™ – the world-class innovator in automobile electronics design, development, and distribution – is proud to announce that it has received a 2009 CES Innovations Award for its revolutionary iSimple® WiFli (IRDS). The WiFli is a plug-and-play automotive iPod/iPhone interface that offers wireless, CD-style track control of an iPod or iPhone from any FM radio, as well as song and artist information displayed on headunits that support Radio Data System (RDS) reception.

The iSimple WiFli kit consists of a wireless remote control with a quick-set steering wheel cradle and a dongle-style “bug” that jacks directly into your iPod or iPhone. Once connected, the WiFli transmits a digital RDS FM radio signal to the car stereo, resulting in sound quality superior to that of standard FM modulators. Even better, the iSimple WiFli also transmits iPod/iPhone track data to the radio, meaning that car radios equipped with RDS technology will display song title and artist information right on the radio’s display and allow users to enjoy a degree of library browsing from the wireless remote. The iSimple WiFli remote clips easily to almost any steering wheel and provides convenient one-button, CD-style control of the iPod or iPhone.

Sponsored by the Consumer Electronics Association (CEA), the CES Innovations Award recognizes the most impressive consumer electronics products in 32 categories. Innovations Award Winners are selected by an independent panel of industry specialists for exceptional product and engineering design.

According to Eric LeClerc, a product developer for AAMP of America and designer of the WiFli, “We created the iSimple WiFli with two things in mind: convenience and safety. As a plug-and-play iPod solution, the WiFli is incredibly easy to use and portable so you can take it anywhere you take your iPod or iPhone. As for safety, we’ve put one-touch control of your iPod right on your steering wheel. This drastically reduces driver distraction, but provides the freedom to change tracks quickly and easily even when in traffic. I’m incredibly excited that the WiFli was selected as a CES Innovations Award winner and I’m eager to see people’s reaction to it at CES.”