You've probably seen brightly colored boxes like the one in the picture on some of our newest Phoenix Gold®, Stinger® and iSimple® ads and materials. You’re probably also asking yourself, “What the heck are those things?”

The answer: it’s a Microsoft® Tag.

Microsoft Tag is a new kind of barcode designed specifically to be scanned by a smartphone. You can scan a Tag wherever you see it – on an ad, brochure, website, display, even a t-shirt – to access a company’s website, read reviews, link to special offers, enter contests and more. You just have to download the free Tag Reader on your web enabled camera phone to start experiencing Tags for yourself. Try it now!