Up-and-Coming iSimple® Brand Steps into the Consumer Electronics Spotlight with Best Selling Products, Exciting New Technologies and a CES Innovations Award

Clearwater, FL (January 7, 2009) – At the upcoming Consumer Electronics Show in Las Vegas, iSimple® – the retail automotive iPod® docking solutions brand of AAMP of America™ – will be stepping into the spotlight at booth 5206 with its current line of bestselling kits, some exciting new offerings and a CES Innovations Award for a dynamic product scheduled for release early in 2009.

iSimple products allow car owners to connect their iPod, iPhone® or other portable audio equipment to their vehicle’s audio system, providing unparalleled ease of use and sound quality at a competitive price point. They will be showcasing such currently available products as:

• The iSimple Gateway (PXAMG): The pinnacle of iPod/vehicle interfacing, the iSimple GateWay provides total integration between any type of iPod and a compatible vehicle’s stereo by emulating signal data coming through its factory installed satellite radio system. This interface lets users browse and select tracks from their iPod right through the vehicle’s radio controls and provides battery charging for most iPod models. Also, when placed in AUX mode, the GateWay allows audio streaming from any iPhone connected to the Internet. In addition to iPod docking, this system features extra inputs for use with other portable audio devices, and can also be upgraded with an optional iSimple HD Radio tuner to provide even more in-vehicle listening options.

• The iSimple SoundByte (PXDP):  Those that drive many popular 1995 to 2007 makes and models can enjoy static-free iPod music directly through their vehicle’s factory stereo system with the iSimple SoundByte. Because the SoundByte uses the CD changer interface on to provide crystal clear sound, it also allows a user to track forward and back on his/her iPod directly from the factory radio CD controls and provides battery charging for many iPod models.

• The iSimple PolyWire (IS75): Designed with the busy music enthusiast in mind, the iSimple PolyWire offers an iPod docking cable, as well as a headphone-style jack for other portable audio devices. This interface solution utilizes the RCA input plugs found on many aftermarket radios to provide a direct, hardwired connection between for any model of iPod for excellent sound and battery charging on all iPod and iPhone models.

• The iSimple MediaWire (IS76): Quick to install and easy-to-use, this interface is degigned for use on vehicles with rear seat entertainment systems. The MediaWire utilizes a system’s RCA inputs to give users music or video from most iPod or iPhone models, as well as battery charging.

• The iSimple BiPass (PXAUX): This unique interface device offers users two 3.5mm “headphone-style” aux-in audio inputs and two RCA audio inputs to link today’s most popular portable audio devices with the factory entertainment systems in many late-model automobiles. Like the GateWay, the BiPass works by emulating the signal data coming through a vehicle’s factory installed satellite radio system.

At CES, iSimple also plans to introduce a handful of other innovative technologies. These will officially make it so that iSimple has an iPod docking solution for every automobile on the road today…and tomorrow. These solutions include:

• The iSimple ReVolt (IS710): Because the newer versions of the iPod and iPhone utilize 5-volt USB for battery charging, iSimple developed the ReVolt, a plug-and-play adaptor that allows a standard 12-volt iPod docking cable to charge the iPhone 3G, iPod touch 2Gen and iPod nano 4Gen.

• The iSimple WiFli (IRDS): This unique product utilizes a steering wheel mountable remote and a plug-in dongle to provide iPod control through any vehicle with a FM radio, and track browsing in vehicles featuring a RDS radio. It was named a 2009 CES Innovations Award winner and is scheduled to be available in early 2009.

• The iSimple tranzIt (IS77): If you have an FM radio, you can have a direct, hardwired iPod connection that provides CD quality sound and battery charging with the iSimple TranzIt. This product, scheduled for release in early 2009, will be available for demonstration at CES.

• Future Technologies: CES will also be the stage upon which iSimple shows off some exciting new technologies scheduled for release in 2009 – from basic, plug-and-play iPod solutions to Bluetooth, HD Radio kits, WiMAX and satellite radio expansion kits.

According to Sergio DeOliveira, Senior VP of Sales at AAMP of America, “Despite the downturn in the economy, sales of our portable media solutions and electronics accessories under the iSimple brand have grown by leaps and bounds. We’ve made a concerted effort over the last several months to educate and inform end-users about our iPod, portable media and HD Radio solutions, and with the iSimple product line growing to encompass more and more vehicles we see iSimple as perfectly positioned to become a top-of-mind brand among consumers in 2009.”

All iSimple automotive docking solutions are made by Peripheral Electronics® – an industry leader in car audio OEM integration products – and distributed and marketed by AAMP of America™.  iSimple kits are available at specialty car audio and electronics stores nationwide, as well as most Best Buy and Circuit City locations. For more information, please visit www.peripheralelectronics.com or www.iSimpleSolutions.com.